Wonderful Indonesia Tourism Fair (WITF) &
Southeast Asia Business Events Forum (SEABEF) 2025
SEABEF 2025: Strengthening SEA Event Industry through Sustainability, Investment, and Collaboration
The Ministry of Tourism of the Republic of Indonesia invites you to the Southeast Asia Business Event Forum (SEABEF) 2025, a critical regional dialogue taking place alongside WITF 2025 at NICE PIK 2.
Under the theme "Strengthening SEA Event Industry through Sustainability Practice, Strategic Investment, and Collaborative Efforts", this year's forum will address the entire event value chain across three main pillars:
- International Event Industry Forum
- Event Financing and Investment
- Event Support Ecosystem
Engage with key stakeholders and global players to position Southeast Asia as a leading, unified MICE destination.
Date & Venue: October 10–11, 2025, at Nusantara International Convention Exhibition (NICE) PIK 2.
Due to limited seats, only those with official invitations are eligible to participate in person.
Term of Reference (ToR)
Southeast Asia Business Events Forum (SEABEF) 2025
A. Background
Southeast Asia Business Event Forum (SEABEF) is an annual event organized by the Ministry of Tourism of
the Republic of Indonesia. Launched in 2023, it serves as a regional platform for Southeast Asian countries
to exchange ideas, address challenges, and explore opportunities in the business events industry.
Established to strengthen ASEAN’s position as a premier unified destination and support post-pandemic
tourism recovery, SEABEF has grown into a strategic hub connecting governments, industry stakeholders,
associations, and academia. With the global MICE market valued in the trillions and expanding rapidly,
SEABEF 2025 arrives at a pivotal moment to drive the development of a sustainable, resilient, and globally
competitive business events sector in Southeast Asia.
This year, SEABEF adopts the theme “Strengthening SEA Event Industry through Sustainability Practice,
Strategic Investment, and Collaborative Efforts.” The program emphasizes that events should not be
viewed merely as commercial activities, but as part of a broader Event Industry ecosystem encompassing
the entire value chain, stakeholders, and activities involved in strategic event delivery. The aim is to position
business events as drivers of an adaptive, innovative, and competitive industry, engaging diverse actors and
supporting sectors. SEABEF 2025 will focus on three key pillars: International Event Industry Forum,
Event Financing and Investment, and Event Support Ecosystem, with discussions tailored to the specific
information needs of each area.
International Event Industry Forum
- Shaping the Future: The Strategic Role of Indonesia and ASEAN in the Global Event Industry
- The Global Shift: Digital Innovation, Sustainability, and International Synergy in Events
- Streamlining Success: Harmonizing Regulations and Permit for Event Organizers
Event Financing and Investment
- Fueling Growth: Innovative Investment and Financing Models for Tourism Events
- The role of investors and financial institutions in the development of tourism events.
- Financing schemes from government sources (IQTF) and non-government sources.
- Case studies of successful event investments in ASEAN and globally.
Event Support Ecosystem
- Development and utilization of intellectual property (IP) as a unique identity, brand character, and proprietary asset that can be licensed and sustainably developed.
- The role of infrastructure and supporting facilities for events.
- Challenges and innovations in delivering event services (including vendors, technology, security, and logistics).
- Professionalization of the workforce in the event industry.
- Collaboration between government, communities, and businesses to strengthen the ecosystem.
B. Objectives
- To share and discuss best practices to ensure shared understanding and collaboration among business events’ stakeholders.
- To provide excellent networking opportunities between stakeholders and to connect with global players within respective industries
- To stay updated on global trends related to business events’ industry
- Time and Place
- Friday and Saturday, 10-11 October 2025, Nusantara International Convention Exhibition (NICE) PIK 2
C. Event Concept
- A Sustainable Hope from Around the Globe in business events’ industry
- Pivoting Global Events to Southeast Asia as an Emerging Market
- Regulation, Policy and Requirement for Business Event Standard
- Innovative Investment and Financing Models for Tourism Events
- Empowering Ecosystems through Collaboration between Business Events’ Stakeholders
D. Participants
- National and international business events’ actors
- Associations on business events / profession / non profession
- Academics
- Students
- Corporates
- Tourism sector stakeholders
- Media
- Event vendor
- Regional Governments
E. Session Delivery Concept
Welcome Remarks and Opening Speech :- H.E. Widiyanti Putri, Minister of Tourism of The Republic of Indonesia
- H.E. Dudy Purwagandhi, Minister of Transportation of The Republic of Indonesia
- H.E. Airlangga Hartarto, Coordinating Minister for Economic Affairs of the Republic of Indonesia
- Mr. Hariyadi Sukamdani, Ketua Umum Gabungan Industri Pariwisata Indonesia (GIPI)
